What I do
B2B & B2C Marketing
I'm a B2B & B2C marketing specialist in the finance, tech, and SaaS industries. By writing clear, well-researched content and developing a strategic plan, I help companies build their brand, generate leads, and become thought leaders in their fields.
Digital strategy &
content strategy
I take a data-driven, audience-focused approach to content strategy. This includes honing brand voice, audience personas, SEO best practices, the creative direction of visual and written assets, UX best practices, improving the user journey, A/B testing, and more.
Content writing
I write long- and short-form blog posts and articles, thought leadership pieces, white papers, research publications, and LinkedIn posts. I look for ways to repurpose content across channels to create infographics, downloadable assets, video scripts, social posts, emails, and more.
Copywriting
I've created short-form copy for websites, landing pages, hero images and banners, infographics, Instagram captions, nurture emails, and more.
Editing
When reviewing the work of other writers, I cover line editing, proofreading, structural editing, editorial direction, and more.